If you spend any amount of time in a craft store or among paper crafters, you will hear them toss about words like Cuttlebug, Sizzix, Spellbinders, Silhouette, Cameo, and Cricut. Each of these are machines that help a crafter create precise embossed or cut shapes that can be assembled to make three-dimensional cards, scrapbook page accents, centerpieces and other specialized paper goods for special events, including custom favor boxes. A family with a couple of Cricut machines and a lot of time can save enough money creating their wedding, shower, or baby-naming supplies to pay for the cost of these expensive cutters and the amount of time it takes to learn how to use some of them.
Because I'm not into scrapbooking or planners, and I don't have children or nearby family, I don't have a direct need for these machines; however, many Michaels customers purchase consumables for them, and some even earn their incomes by using them. That means it's a good idea for me to understand how they work.
Our classroom includes a Sizzix Big Kick, a Cricut Expressions, and several dies and embossing folders for the Sizzix. The Sizzix is pretty straightforward: you put your paper on a plate, put your die on it, put another plate on top, and crank it through the machine. Then you take your pieces and assemble them.
The Cricut is another matter entirely. The Expressions model has a small number of built-in images and fonts, but mostly relies on proprietary data cartridges for your projects and designs. You use an awkwardly slow built-in display to try to lay these out in a way that either makes sense or wastes the least amount of consumable materials — or you can (or rather could) use a USB connection and a PC program (Cricut Craft Room) to try to manage things more quickly. Then you prepare your materials and tell the machine to do its work. Later Cricut models (the Explore series and the current top-of-the-line Maker) use different software (Cricut Design Space) that (hallelujah!) allows you to upload your own designs, rather than just relying on cartridges and whatever Cricut has made available through their online space.
It's that ability to do truly custom work that has had me interested in playing with the Cricut Explore series, and that past tense that has gotten me to finally purchase what, for me, is an expensive toy: Cricut shut down Craft Room on July 15. The nominal reasons for the shutdown is because the software is based on Adobe Flash, which is (1) insecure and (2) no longer supported by Adobe.
As part of the Craft Room sunset program, Cricut generously offered Craft Room users a significant credit towards purchasing a Design Space-compliant model, valid through July 15. I waited almost until the last minute before taking the leap and buying a Cricut Explore Air with a basic set of starter tools. Now, I'm working on translating some of the logos my organizations use into Design Space-friendly files and and trying out some ideas for custom decorations for our events.
Once I get the hang of the translations, I'll be able to see what sort of market might exist to give me some return on this investment...
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